November 2007 Archives

22/11/07 - Understand Your Visitors And Market To Them (Blended With Top Gear And A Motorhome)

I run a site that generates mostly AdSense revenue. It accounts for a substantial amount each year. However, I've always found it difficult to monetise because it's in a very tight niche.

I took a punt at adding some loans merchants to the site on the basis that a lot of my traffic are looking for jobs and training. More

05/11/07 - Are You Forgetting To Target Your Market?

Sometimes your stats throw up some useful information. I could spend hours going through the keywords lists mine generate (popular one's this month so far include several voucher code phrases including "my hmv promo voucher doesnt work" - quality!)

Anyway, when I set up Price Tapestry Templates, I set everything in GBP. Why? Because I live in the UK. However, after checking a few months of stats, over 75% of my visitors are outside of the UK. More