December 2007 Archives

04/12/07 - Do Reviews Work?

As far as I'm concerned, price (inc VAT and delivery)is the most important factor in a purchase. Availability sits up there quite high together with the reputation of the seller. This goes for standard web purchases, offline purchases and auction purchases.

When buying something for (say) more than £50, I usually dig around and read some reviews.

My question is this: do reviews work at delivering valid affiliate leads or do they require an element of price comparison too? More