March 2008 Archives

04/03/08 - Who Owns Who? The Tale Of A Web Designer's Portfolio

Seat (the car people) have been running an advert for the Leon called "Who Owns Who?". The words read as follows:

Think about this. When you buy a car you buy a new piece of yourself. Something that's yours but not part of your body.

You buy the need to look after it, to maintain it, to use it even when you don't need to.

You buy the obligation to feed it, the job of having to clean it, the obsession of stopping people leaving beach sand in the car.

You buy the fear of losing it, of someone taking it from you.

You buy the obsession to keep it spotless, and worry about finding a safe place to park.

You buy the impulse to compare your car with other cars, but you buy it anyway. Because the best things in life are not the things you own, it's the things that own you.
This is remarkably similar to affiliate web design. Here's how. More