November 2008 Archives

27/11/08 - Think Woolworths and Think Of...

Unless you live under a rock, you'll have heard about the trouble Woolworths is in, after 99 years trading. But when you think of Woolworths, what do you think of?

Woolworths Storefront

(Woolworths Storefront photograph care of markhillary) More

26/11/08 - Learn From Al Harrington During Uncertain Times

Having a funny five minutes over at this part of the web and stumbled across Al Harrington's Wacky Waiving Inflatable Arm Flailing Tube Man and his spin off, Al Harrington's Crudely Painted Not So Funny Plywood Cutout Folk Art.

Perhaps we should take a leaf out of Al's book during these uncertain times and invest (thanks to shipping errors or lawsuits) in Flailing Tube Men or a sort-of Ben and Jerry's looking cow?!

Enjoy! More

24/11/08 - Merry Christmas From Swarovski

Think of exquisite crystal and think of Swarovski. Many an hour can be spent in the high street shops admiring the glistening and sparkling crystal.

To kick start this year's list (wasn't a list last year) of Christmas presents, Swarovski have kindly sent me their 2008 Christmas Ornament. Each year they release a star shaped ornament. It was certainly a nice surprise to see this, and a letter of thanks and gratitude, land on the doorstep. More

19/11/08 - Networks, Please Reply

Christmas is bad enough with plenty of "daily deals" to contend with, discount voucher codes as well as the many websites that seem to have recently had a redesign without proper deeplink URL redirection.

So why do networks feel they need to muscle in on this by not replying to emails? More

13/11/08 - You Know When You Are Not Wanted...

You know when you are not wanted when you click on a deeplink from a product page only to be taken to this page: More

04/11/08 - How To Run The Perfect Affiliate Program (From An Affiliate Perspective)

The credit crunch seems to be taking it's toll as some merchants re-evaluate whether the affiliate revenue stream is adding value and is cost effective.

There's more and more merchants leaving the affiliate space at the moment for various reasons, some publicly discussed, others not.

Having worked as a full time affiliate marketeer (not musketeer) for 2 years, I've dealt with many a merchant and many an affiliate program, ranging right through the broad spectrum of good to bad. It's this experience I draw from in this post when I attempt to concoct the perfect affiliate program. More

01/11/08 - Fundamental Questions To Ask Yourself Whilst Researching A Website Idea

I'm deep in amongst PHP code developing a handful of new sites as part of my strategy to focus on a smaller number of larger sites. I've built one solution and it's very god at what it does. The problem is padding the site out into a fully fledged affiliate site. There's several directions I could go in and in deciding on what to do, I came up with a few questions that may help you decide where you want to go when developing your own sites. More