November 2008 Archives

04/11/08 - How To Run The Perfect Affiliate Program (From An Affiliate Perspective)

The credit crunch seems to be taking it's toll as some merchants re-evaluate whether the affiliate revenue stream is adding value and is cost effective.

There's more and more merchants leaving the affiliate space at the moment for various reasons, some publicly discussed, others not.

Having worked as a full time affiliate marketeer (not musketeer) for 2 years, I've dealt with many a merchant and many an affiliate program, ranging right through the broad spectrum of good to bad. It's this experience I draw from in this post when I attempt to concoct the perfect affiliate program. More