I've spent the last week creating a new Wordpress based website together with a couple of custom plugins, one to automatically post some content from a merchant (hopefully more to follow) and one to manage all the deeplinks and banners.
In doing so though, it's amazing to see how radically diverse the affiliate program landscape is. Jason's post about the 'interesting' reason for being kicked off a program got me thinking why is this so? Why are affiliate programs so diverse? Surely they should all be built on the same model?
Let me explain. More