The EU Cookie directive came into force on 26th May 2011, with the ICO offering a grace period of one year before starting to enforce it. Plenty of people are sceptical over the content of the directive, it's motives and enforcement. As such, I've come across no other examples of websites seeking permission to drop cookies, other than the ICO website - though according to eConsultancy even that doesn't meet the regulations, and they are the people due to be enforcing this.
So with so much scepticism, where does it leave smaller affiliates? More
DFDS Seaways ran a competition a while back offering one lucky winner to win a Bang & Olufsen BeoSound8 system. Every sale would get an entry into the competition and one lucky winner would scoop the prize. What made this slightly different was that there were 7 weekly prizes of Spotify Premium memberships up for grabs by the affiliate with the highest revenue increase compared to the previous week. More