It's Christmas (didn't you know?) and that was as good excuse as any for Affiliate Window to produce a Christmas calender to raise money for their chosen charity, the Encephalitis Society. Encephalitis is inflammation of the brain, caused by an infection invading the brain or through the immune system attacking the brain in error. The charity provides support to those affected and their families, as well as to the professionals supporting them. More
Affiliate marketing fraud affects everyone who works in affiliate marketing. Itís incredibly important for merchants so as to ensure minimal (or ideally zero) losses of revenue, stocks or worse still, both. Itís important for fellow affiliates as it has an unseen impact on our lives too.
Affiliate Window has outlined how it protects both affiliate and merchants from rogue elements on its network. More
Christmas. It comes around but once a year and an early indication of it drawing ever near was when Affiliate Windowís Awinter Wonderland was kick-started.
A collection of merchant news, offers, deals, affiliate incentives and competitions, I always had a fondness for Awinter Wonderland. However, this year theyíve opted for something different.
Continuing with Digital Windowís amalgamation of Affiliate Window and Buy.at, they have recently launched a new portal called The Hub. Dubbed "the best way to keep up to date on programme news and promotions", The Hub draws together the premise behind Awinter Wonderland but extends it to run all year around.
The Hub is a new and single permanent portal for both Affiliate Window and Buy.at and brings together updates and promotions from merchants, news from both networks and a rather handy calendar of events. More
If there's one big noticeable change in affiliate marketing on the horizon this year, it has to be split commissions. This is the concept where if more than one affiliate is responsible for a transaction then they are all rewarded rather than on the 'last click wins' basis.
Today MoreNiche are launching the ability for their merchants to reward multiple referrers. Merchants can choose whether to pay on first referrer, last referrer, everyone in the middle or a combination of all three.
Initially they are working with Proactol who will continue to offer the same commission for the last referrer (currently 30% commission) but also offer a bonus £3.50 for the first referrer as a thank you for introducing them to the brand. In the case of Proactol, 39.46% of all sales have more than one referrer in the buying chain. The longest chain they've seen consisted of a colossal 15 affiliates, of which only one affiliate takes credit under the current 'last referrer wins' system.
So how does this new Split Commissions system affect affiliates? More
I've spent the last week creating a new Wordpress based website together with a couple of custom plugins, one to automatically post some content from a merchant (hopefully more to follow) and one to manage all the deeplinks and banners.
In doing so though, it's amazing to see how radically diverse the affiliate program landscape is. Jason's post about the 'interesting' reason for being kicked off a program got me thinking why is this so? Why are affiliate programs so diverse? Surely they should all be built on the same model?
Let me explain. More
I was approached a week ago by Affiliate Window who are running a section on Darwin in their forthcoming newsletter. For those not in the know, Darwin is the new Awin interface. Eventually it will be fully integrated with the existing Awin system but as it's such a mammoth task, for now it runs as its own platform and is being integrated in distinct sections.
Anyway, they liked the way in which I had written my profile and wanted to showcase it to the affiliate world as a best practise example. When I set up my profile, I just wrote what I thought merchants would want/need to read but as it turns out, I did quite a good job on it!
I thought it may help some of you who are a bit stuck on what to write to know what I wrote and why Awin seem to like it :-) More
Lately I've come across many topics where merchants and agencies have moaned that getting in contact with affiliates is hard work. Some managers are longing for some interaction with affiliates but never get the love.
There could be a simple explanation though. Make yourself more contactable by a) actually supplying direct contact details and b) making sure they are correct.
Here's a few cases in point: More
If you're registered with Affiliate Window, you'll have no doubt have heard about the Christmas Bonanza Draw they have been running this year.
As Christmas creeps ever closer, so does the conclusion to this draw. This week is week 8 and so is the final week to get a ticket into the big super draw.
Here's how to get your ticket. More
Christmas is bad enough with plenty of "daily deals" to contend with, discount voucher codes as well as the many websites that seem to have recently had a redesign without proper deeplink URL redirection.
So why do networks feel they need to muscle in on this by not replying to emails? More
Affiliate Future seems to be progressing quite nicely in developing a robust affiliate-centric website. Admittedly, their Beta site has a few loose ends (hence why it's still Beta) and there are a few affiliate customer care issues that crop up now and again on A4U, but it's safe to assume that AF are on the way up.
A few websites I'm working on tend to revolve around AF as they seem to have several niches they are very strong in. The upshot is that I'm promoting their merchants more than several other networks.
Xenon is their new data manipulation tool and is set to rock the affiliate world. Having been asked to take part in Beta trials, I thought I would share some of the concepts and the benefits for affiliates.
So here they are! More
Affiliate Window has unveiled a new affiliate contract with some interesting terms. I've gone through the terms and picked out some rather interesting facts and figures which will impact quite a few affiliates. More
Congratulations to Tesco and Tradedoubler who took exactly 479 days (that's 68 weeks and 3 days) to review an application for a site.
I applied back on 19th February 2007 and today I received the outcome. More
I've done it. Over a year I've considered it and today I signed up to Affiliate Window. A look through my archives and you'll soon see that I've been apprehensive about signing up.
Ross and Adam have tried their best to sign me up, answering all the questions I have ever had about them. I pushed it off time and time again but I had a relatively free day today - plenty of time to post links here, there and everywhere!
First impressions? More
2008 seems to be the year that merchants chop and change networks. My affiliate HQ inbox (2000 unread affiliate messages as of this morning) is chock-a-block with messages about programs closing down on network A in favour of network B and so forth.
Whilst this is often a pain, if you run through these in a block, you can also factor in spring cleaning your portfolio. Here's how. More
Do you work for a network and want me to swap links over to you? Do you have an affiliate program and would love to see it being advertised on one (or more) of my sites?
It's easier than you think. Here's what you can do. More
I've registered to too many affiliate programs! In fact, I'm registered with too many affiliate networks. I sign up for programs that may be useful and that I thought may have worked well but inevitably they don't.
In this last year, I've managed to find a couple of good programs and I need to start focusing on sending them more traffic.
So is it worth the time and effort promoting hundreds of programs or just a handful? More