Scoreboard Media has posted an unbelievably brilliant quote on domain name and brands:
"An audience can be developed without a brand. A brand cannot be developed without an audience."That sums up website traffic in a nutshell. More
In lecture 10, I said that the phrase "sat nav" gets 2,150,000 results in Google. The phrase "satellite navigation" gets 34,000,000.
So what we are looking for is a list of search phrases to develop a name from, using "sat nav" as a base.
There is an excellent piece of software (and it is free) that you can use to build keyword lists. More
There is a Dilbert sketch on the DVD (Dilbert Box Set) where Dilbert is tasked with the difficult operation of coming up with the name for a product that does not yet exist. Neither does it's purpose.
I am going to do things correctly here and leave the name until later. I have to find a suitable market with suitable advertisers in it first. More