Monday, 18 December 2006
It is just about time to do another Progress Report.
In summary, Compare Sat Nav has nearly been completed from a design perspective, and is now awaiting content.
However, I do need to create a robust set of goals for the remainder of this year.
The site is technically (nearly) sound. From a Standards perspective, most pages validate as XHTML 1.0 Transitional. There is a problem with some of the product pages as they contain rogue special characters I have tried to remove when creating the feeds.
The Price Tapestry script has been installed and heavily customised to produce a stylish Satellite Navigation Price Comparison site.
I have also crafted a mod for Price Tapestry that allows side-by-side product comparison though this is currently running with 9 product descriptions out of a possible 403. That's 2% of the way! I am hoping that some of the 403 products turn out to be duplicates!
I have had 352 visitors to Compare Sat Nav in 15 days which isn't a lot but these have mostly come from search engines - which is good. Compare Sat Nav entered Google after just 9 days of being live, which I put down to the oversight that resulted in me utilising the DBFCS server rather than the Compare Sat Nav for the price comparison as originally intended.
At the moment, the stats shown traffic from Google and Yahoo focusing just on search engines.
Oh, and 65.72% of traffic is UK based which is the target market I am aiming for.
From a financial aspect, I have currently invested in the Price Tapestry script (£55 - though the script has now increased to £79), the website hosting from Supanames at £32.88 and the extra domain name from 1&1 at a cost of £4.68 - a cumulative total of just £92.56 initial outlay. I have already had one sale through the site so I only need to make £89.58 to break even.
I have also invested in Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online at £11.89.
As you can see, I like to do things cheaply. At this stage in the project, I do not want to splash a lot of cash with no guarantee of a return. PPC advertising is also risky at the moment (mainly as I have never done it before) so that could prove expensive.
So, to move the project forward, I need some concrete objectives.
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Really like the site & idea. Nice read :)
Anyway, think PPC would be a win win on the site. Have dabbled a bit with PPC myself on a one product price comparison site and it worked very well. You could start an adwords campaign for one product and set a limit on your daily spend. PPC stats also help to see what your visitors are searching for and benefits future SEO work.
Looking forward to seeing how the site turns out.
Best of luck
Written on Monday 18 December 2006 at 22:59:45 GMT (Permalink)
Thank you to all previous commenters.
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