David Fiske A subtle blend of affiliate marketing and web development

In a long winded story that I really cannot go into, I've landed myself a copy of Buzzmarketing.

I figured that as I don't have an advertising budget of millions, I am going to have to be creative in marketing my sites.

I need buzz.
 

Buzzmarketing is written by an American and as you would expect, has references to American companies.

However, it does have plenty of references. You should really consider the book as a set of case studies with a set of morales to each tale.

The best one by far has to be the story of how Half.com renamed a town for a year. The marketing stunt cost them a fraction of what traditional marketing would have cost, due to the buzz factor.

Six months after launch, eBay bought Half.com for $300 million. Nice!

So what exactly is Buzzmarketing? Well, it is the word of mouth promotion that money cannot buy. On the Internet, the best sites are the most talked about -YouTube, MySpace, Flickr. They have all been sold on generating $1.65 billion, $580 million and $30-35 million respectively.

But the buzz I am after is not necessarily to generate interest from Google, Yahoo or eBay. It is to get the name banded around to improve the performance of all project websites.

To get the ball rolling, I am in the process of developing two sites - one is nothing too dissimilar from Compare Sat Nav (only with more unique features) and something that could prove to be very controversial.

I am hoping to release these by the end of next week and from there, I will start by own mass buzz campaign!