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Comet Snese?

Monday, 16 April 2007

A great example of Comet snese sense!

It just goes to show even the big boys get it wrong sometimes.
 
Comet Spelling Mistake

For those unfamiliar with AdWords, {Keyword} is a dynamic tag and replaced the text in your ad with what the user searched for.

So, for example, you could be searching for "affiliate marketing" and the {keyword} tag would display the phrase "affiliate marketing" in your ad. So, instead of an ad with static text like this:

UK Affiliate Marketing Advice
All Things Affiliate Marketing
Updated Regularly With Fresh Content
davidfiske.com


you could create an ad like this in your AdWords account:

{Keyword: David Fiske}
All Things Affiliate Marketing
Updated Regularly With Fresh Content
davidfiske.com


that displays this on the search page:

Affiliate Marketing
All Things Affiliate Marketing
Updated Regularly With Fresh Content
davidfiske.com


It can save a lot of time in the long run - if you spell the term "keyword" properly. Otherwise, it just looks daft! It may be difficult to grasp the real power of this when you run a handful of campaigns. But if you run thousands of ads, this simple tool can increase productivity.

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Comments1 Comment

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Dio

LOL - Class, nice find. The last campaign I did on AdWords was my first experience of using the keyword command. Did you know there were variations as well?

Keyword capitalises the first word where as KeyWord capitalises the first word of each word. That was news to me. :)

Written on Monday 16 April 2007 at 11:32:13 GMT (Permalink)