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More PPC Misery!

Wednesday, 18 April 2007

I thought I had it right this time.

Obviously, it's still not right.
 
I have set up several campaigns that look like this:

Advert >> Landing Page >> Retailer's product page

Nice and simple landing page, with plentiful links to the retailer's website and a picture of the product in question. Links are blue and underlined so that people know what to do.

I would love to cut out my site and link direct to retailers but from what I've read, merchants who allow this are few and far between and Google isn't too keen on this either.

So I ran my campaign for two days and here's the results:

Impressions: 2,405
Clicks to landing page: 19 @ a cost of £0.09 per click
Clicks through to retailer: 8
Sales: 0

I'm no expert but I can see a problem with the landing page. Perhaps my ads aren't explicit enough or perhaps people are being nosey and not browsing with their wallet/purse by their side.

I can also see a problem with the 2,405 impressions and only 19 clicks.

Nonetheless, I will persist and hopefully I will be able to get somewhere in the end. Perhaps I should listen to Kieron on this one.

UPDATE: I've come across Andre Chaperon who's said "This is not about trying once or twice, loosing money, and then running off thinking (and saying) that this doesn't work. It does work… and it works well! Failure is part of the winning formula. Don't give up". Sound advice if you ask me!

Video: Showering (Men Vs Women)

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Comments2 Comments

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Kerry Dye

I have never done this, so I can't help you from an affiliate point of view, but as a buyer, here's a great example of what NOT to do on a landing page see - http://www.zyra.org.uk/dyso... . Fantastic organic search engine position, reaches the person it needs to, has enough information (albeit loud!) and then there's the note on the end about being the top affiliate! This line appears in the search engine result (not a great sales message) and to me as a buyer it was a great pointer to think, "ah so Dyson runs an affiliate scheme, I will go and find them on a cashback site". Can you say leakage!

Written on Wednesday 18 April 2007 at 11:53:31 GMT (Permalink)

Dio

If it's any consolation, I'm having exactly the same pains with a new campaign I'm doing. It's outside my current arena so I'm learning as well as you. I've got exactly the same set-up - ad - landing page - merchant. I'm using the Buy A Niche Store script to make an ebay based site and lots of specific landing pages.

Here's how the first week went, I got 317 clicks off 64,862 impressions - the cost to me was £19.55. My commission via CJ ended up at £8.98, so I made loss of £10.57.

Now, a lot of the clicks came from a word combination that I didn't think was targeted enough, so after the first week I've stripped out those combinations from the campaign and will see how the conversions go. At this point I can see the value of good tracking, but it's not something I could do given the simplistic setup I have.

So, I'll look again at the end of the week and see if removing those bad words has hindered sales. As these words drove a lot more traffic, I'm not expecting to see so much now. If the sales remain similar I can rule out those words that I thought were too broad and concentrate on building more pages and getting the volume with the more targeted word set.

So really, I'm starting to see what they mean about persevering and tinkering. I'm quite excited to see how it pans out this week. I don't mind losing a few quid as it should give me a good lesson in improving my results.

Not sure if you've tried Build A Niche Store - if you want some background on what I've done with it, I got a post on using it with adwords - http://diobach.com/2007/04/... - on my more personal blog.

That shower video cracked me up BTW. :)

Written on Wednesday 18 April 2007 at 13:00:47 GMT (Permalink)