Thursday, 24 May 2007
I remember a character from Bertha (TV classic!) called Mr Duncan and he used to say "It's all too slow". And that's the case here. I need to accelerate this project further.
I am further forward with it now than I was a few months ago, what with Lingerie Helper and Hotel Room UK coming online, plus a remodel of Compare Sat Nav. But I'm not getting enough traffic to grow the sites further.
I've got no problem in getting the PageRank of a site to 2-4, but without traffic, PageRank is meaningless.
In moaning, I am reminded of the Website Traffic Generation post.
But there are 2 ways I see myself making the revenue I want from affiliate marketing. First is PPC. I've mentioned it time and time again. It's more stable and predictable than SEO but on the other hand, it can be expensive to start and it can be tediously analytical. The benefit with website generation is that you can play around with it as much as you want. If you want it to say "blue widgets", that's your call. PPC is a bit more fixed and requires constant evaluation of keywords and CTR's.
The second way is by building lots of small websites. Impossible to manage but nevertheless would involve setting up a 3/4 page website near enough every day, each focussed towards a specific niche. Leave to simmer over the period of 2 years and each should have made a small, yet significant profit. Gifts of Crystal requires a product feed update once a month, if not further apart. It's already covered the costs of the main name and webspace (purchased for 2 years) in less than 4 months. At the end of 2 years, I should have an ROI of over 900%.
Either way, both are going to need some sort of investment. The first requires a wad of cash ready to plough into PPC. In essence, I'm still in the learning stage so I still need a pot of cash to develop my skills.
For the website idea, if I was building sites at a rate of 1 per day, I would need a reseller account which is around £400 per annum plus domain names at anything around £2.50-£10 per year. I equate that to £1250 per annum for 365 sites as opposed to £6,000 if I continue using Supanames for all 365 sites.
I would probably guestimate a figure of £1-2K for PPC so either way, they would cost about as much to get going.
So here's the poll:
Which method is better: investing £1K in PPC or developing £1K's worth of websites (similar to the Contemporary Vases website).
To vote, simply post a comment with your opinion and why.
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Build the websites because each of those can last over two years. PPC stops when you run out of money or other people outbid you.
Written on Thursday 24 May 2007 at 12:02:25 GMT (Permalink)
To be annoying, it's a bit of both. A good listing can make you loads. I've had one or two of them the last few months that have turned a nice profit. However, with the everflux at Google and all the spam floating in, losing them is a real pain. So, you need to be able to back it up with PPC for when organic isn't cutting it.
Written on Thursday 24 May 2007 at 22:58:04 GMT (Permalink)
Thank you to all previous commenters.
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