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Get 6 Times More Clicks With A .co.uk Domain Name

Tuesday, 14 August 2007

I just received an email from 1&1 who pointed out a very interesting survey result.

The email stated:
 

After selling the six-millionth dot-uk domain earlier this month, the dot-uk domain registry Nominet says dot-uk domains are becoming more and more popular amongst UK businesses. According to Nominet, the preference for a dot-uk name is due to the fact that Brits identify more easily with a UK domain name. Similarly, a survey carried out by YouGov revealed that Brits searching for information were six times more likely to click on a dot-uk web site.
Very interesting and relevant if you are targeting a UK only audience.

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Comments1 Comment

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Dio

It would be interesting to see the inverse figures for that - as in, how many clicks you'd lose if you showed a .co.uk to the rest of the world that are more used to the .com?

Written on Tuesday 14 August 2007 at 09:36:36 GMT (Permalink)