David Fiske A subtle blend of affiliate marketing and web development

Over the past few months, new affiliate networks have popped up.

Fraser has highlighted a Swedish network targeting the UK called Affiliator (apparently bigger than Tradedoubler though I suggest not - and I don't seem to be the only one.)

I popped over to Affiliator to see what clients they have. This is where my question comes from!
 
Before I sign up to a network, I need to know what clients are on it's books. I don't want to sign up for umpteen different networks which all have the same clients. Yes, there is crossover but that's usually minor.

Advertising.com display 3 case studies at http://www.advertising.com/publishers/case_studies.php but that's all I could find in terms of brands. A dismal 1/10 as 3 for "the largest online network in the industry".

Affiliate Future scores 10/10 with their whopper of a list at http://www.affiliatefuture.co.uk/clients/default.asp

Affiliate Window have a full list at http://www.affiliatewindow.com/merchant_directory.php so 10/10 for you.

Affiliator shows 15 logos at http://www.affiliator.eu/customers.php - who are the rest? Where can I find this out from? 4/10.

Affilinet list 13 at http://affili.net/References/clientList.aspx but this list seems to be out of date (or at least, I don't have access to some of these). They also have some listed at http://affili.net/Start/default.aspx . I have given these 7/10 as it's a small network and they are only missing a handful of clients.

Buy.at lists a couple of brand names at http://www.buy.at/ but that's all I could find. I did find an example charity webshop which presumably lists all their clients - http://www.buy.at/poppyappeal - but it's not a list. 3/10 because of the demo webshop.

Cleverat lists 2 merchants at http://www.cleverat.com/Index.asp and suggests we sign up to view a complete list. 1/10 for the simple fact that 2 names have been mentioned.

Commission Junction have a list over at http://www.uk.cj.com/featured_advertisers.html so 10/10 here.

DGM Affiliates list 6 at http://www.dgmaffiliates.com/affiliates.html and a further 4 at http://www.dgmaffiliates.com/our-advertisers2.html . Poor show 4/10.

ePurple Media have a complete list at http://www.epurplemedia.co.uk/view_merchants.php netting them 10/10.

Linkshare list 7 brands on http://www.linkshare.com/uk/ but that's all I could find. 2/10.

OMG UK publish their client list at http://www.omguk.com/programmes.asp so they too get 10/10.

Congratulations to Paid on Results who list their programs here: http://www.paidonresults.com/merchants/all-merchants.html . Top marks 10/10!

Prime-Q list 8 programs at http://www.primeq.com/affiliates/ but that's all I could find. 2/10

Tradedoubler list some clients at http://tradedoubler.co.uk/pan/cms/portfolio but it's not a full client list so 7/10 for you.

Webgains don't appear to publish any merchant names which is a bit of a let down and perhaps a hindrance on affiliate signups. 0/10

Zanox list the latest 10 merchants and the top 10 merchants over at http://services.zanox.com/rss/en/affprog_new_GBR.html but I couldn't find anything that listed all merchants. Nevertheless, 4/10.

NOTE TO NETWORKS

The findings of this investigation are derived from looking at your website. If you scored 10/10, well done. If you scored less than that, you could really help affiliates by publishing your client lists. If you scored low but do have a full client list on your website, please post it as a comment below. What that shows is that your website is not accessible enough as a prospective affiliate may not be able to find the information they are looking for.

The rankings are for merchant lists only. They do not take into account any other factor (such as reputation, credibility, etc.)

Apologies to any networks left out from this list. If you have a client list on your site, please post a link to it in the comments section.

NOTE TO READERS

There's a website out there that aggregates all the programmes from a variety of networks. It was mentioned on A4U in the last few months but I can't remember what it was called. If you know, please link to it in a comment below. Thanks!