Tuesday, 04 March 2008
Seat (the car people) have been running an advert for the Leon called "Who Owns Who?". The words read as follows:
Think about this. When you buy a car you buy a new piece of yourself. Something that's yours but not part of your body.This is remarkably similar to affiliate web design. Here's how.
You buy the need to look after it, to maintain it, to use it even when you don't need to.
You buy the obligation to feed it, the job of having to clean it, the obsession of stopping people leaving beach sand in the car.
You buy the fear of losing it, of someone taking it from you.
You buy the obsession to keep it spotless, and worry about finding a safe place to park.
You buy the impulse to compare your car with other cars, but you buy it anyway. Because the best things in life are not the things you own, it's the things that own you.
Think about this. When you build a website, you are building a new piece of yourself. Something that's yours but not part of your body.Enjoy!
You create the need to look after it, to maintain it, to monitor it even when you don't need to.
You create the obligation to add new content, the job of keyword analysis, the obsession of optimising it beyond belief.
You develop a fear of losing PageRank, or of losing your entry in the search engines.
You create the obsession to worry about the tiny details, and worry about what others think of it.
You create the impulse to compare your site with other websites, but you build it anyway. Because the best things in life are not the things you own, it's the things that your create.
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'You also compare your site to your competitors. You know there are hundreds of car insurance sites out there yet you go ahead and build another one.' - I've lost count the number times I've done this thinking that this time it'll be successful and go and repeat what you did with the last site you built!
Written on Monday 10 March 2008 at 10:49:45 GMT (Permalink)
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