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Firebox's Royal Fail

Friday, 30 October 2009

The Firebox team are a crazy bunch but very inventive. You just have to read some of the product descriptions to see that!

In a brazen attempt to blag myself an ECCO GPS Keychain (lol - or at least a Firebox mug!) and in an attempt to showcase some fantastic viral marketing, Here's what the quick thinkers have come up with - the Royal Fail game!
 
Royal Fail 1

The game is nice and simple though I didn't manage to score greatly on it.

Royal Fail 2

The main perk as a customer is that it reveals a free courier delivery voucher code at the end. A great way to encourage sales despite the continued strikes by the Royal Mail.

It also shows a bit of humour on Firebox's front and shows that they are quite willing and able to ship out orders via alternative methods with the minimum of fuss.

Genius, funny and strangely addictive. I don't seem to score well on it though!

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Comments2 Comments

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David

I can only seem to get 8 at most :-(

Anyone score any higher?

Written on Friday 30 October 2009 at 17:09:22 GMT (Permalink)

Darren Brooks

I managed to get 14 after a couple of goes so it is possible.

Nice idea from Firebox, I also liked the Royal Fail banner at the top of their website which I noticed a day or so ago.

Written on Friday 30 October 2009 at 21:24:09 GMT (Permalink)