Thursday, 03 March 2011
The team behind Sunshine.co.uk, the on-line travel agent, have created a spoof website promoting the very best of British holidays. Coined a "staycation", the humble British holiday is generally synonymous with rain, poor value, traffic chaos and more rain. The site, hosted on the lucrative domain http://www.rain.co.uk pays homage to the dreary British holiday with very good arguments on why proper overseas holidays could actually be good value.
The site, designed to look similar to the Sunshine website only in a dreary shade of blue, is an excellent and imaginative bit of linkbait for the firm. The advertisement shows what is usually wrong with British holidays in a fun and clever way and is bound to get a few people talking, with the intention of course to drive traffic to Sunshine.co.uk.
The site perhaps could go a little further and provide deals of "alternative" holidays to sunny places to demonstrate how cheap overseas holidays can be in relation to UK holidays. This morning I found on the homepage a holiday to Costa Brava (flying from London Stansted) for a week at a cost of £15.79 per person per night INCLUDING flights. Costa Brava might not be everyone's cup of tea but you're bound to get sunshine, a decent room and cheap food and drink all for less than the price of a hotel stay in the UK.
That said perhaps adding quotes lessens the novelty factor.
Regardless, a very creative concept from the Sunshine team that deserves a mention :-)
Sunshine.co.uk is an online travel agent created by Chris Clarkson, Chris Brown and Alan Gilmour. It has proved to be a very successful venture has an affiliate program on Paid on Results, having just announced the switch from Affiliate Future. Sunshine is also working on an online-only cruise holiday travel agent website, Bon Voyage, which is expected to be launched in Beta in the near future.
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Nice bit of coverage at http://www.tnooz.com/2011/0... too :-)
Written on Thursday 03 March 2011 at 12:52:28 GMT (Permalink)
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